Ever since the first caveman realized that he could trade excess food for tools, people have been obsessed with the power of advertising. Though it has taken many forms and designs over the years, the goal of advertising has always been to reach out to people and get them interested in the product you're offering. Primitive advertising mediums sought to target everyone and anyone on the chance that they might want what you were selling, but advanced modern marketers seek only those people who are already interested in what they have to offer. Today, we explore the evolution of advertising and the strategies that businesses as far back as BC times used to try to get customers through their doors.
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